Phil Balagtas
Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy

Learn how to get started with Futures Thinking.

With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.
This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists.

You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.... Lire la suite